Master of Business Administration (MBA) in Marketing Management from Lovely Professional University (LPU)

The MBA in Marketing Management from Lovely Professional University (LPU) is a two-year post-graduate program. The program prepares students for careers in marketing, both traditional and digital. Further, after completing the program, the student can pursue a career in marketing, brand, sales, and digital marketing. The program gives students many opportunities to think outside the box, which will help them later in their careers. Since, Marketing is one of the central departments of any company, the benefits of doing an MBA in marketing are immense. The program opens multitudes of career opportunities for an MBA Marketing pass out. Lovely Professional University (LPU) aims to provide high-quality online courses utilizing cutting-edge technology and leading academics’ expertise. 

The MBA in Marketing Management from Lovely Professional University (LPU) is for students who 

India is now becoming the hub for startups and foreign investors. The country has been witnessing rapid growth in the startup ecosystem and is attracting investors. The government is also taking various initiatives to encourage entrepreneurship and innovation among the youth. Furthermore, India requires a lot of marketing professionals for startups and businesses as the economy expands. (Source – The Times of India). Also, India is already a $3 Trillion economy (Times of India). Furthermore, it is on the verge of becoming a $5 Trillion economy (Economic Times). All this augurs well for students seeking a Master’s in Marketing management. MBA in Marketing Management from Lovely Professional University (LPU) is ideal for students who want to learn Advanced marketing concepts like

• Digital Marketing 
• Marketing Management 
• Consumer behaviour
• Advertising
• Consumer buying behaviour

Through this program, students will develop 

• Strong communication and analytical skills
• Time management and leadership skills
• Entrepreneurship and advanced marketing skills like public relations, advertising, and Brand management.

About Lovely Professional University (LPU)

Lovely Professional University (LPU) is one of the best Indian universities of international repute. It is a university in India with programs in more than 150 disciplines. In a relatively short time, LPU has earned the right to be the most preferred academic institution nationally and internationally, where quality education is a way of life.  Accreditation and recognition from renowned national and international organizations prove LPU’s global standards. Also, students at LPU enrol from almost all the states of India and nearly all 39 countries worldwide, making it known for its rich cultural diversity. LPU offers a range of online master’s and bachelor’s degree programs alongside an MBA in Marketing Management, such as management, business, computer applications, information technology, arts, and science. Further, it recognizes the importance of educational support and makes every effort to ensure that online students receive the same level of education as regular students. In the 2022 placement drive, the highest CTC stood at INR 3 CPA, 1.5 times higher than the last year. During the 2022 placements, companies offered the highest domestic salary at INR 62.72 LPA and made 8,400 job and internship offers, with 1,050 companies visiting the campus.

Admission Process

Applicants with a Bachelor’s degree (any discipline) or equivalent, a completed Company Secretary (CS) program from the Institute of Company Secretaries of India (ICSI), a completed Chartered Accountancy (CA) program from the Institute of Chartered Accountants of India (ICAI), or a completed Cost & Management Accountancy (CMA) program from the Institute of Cost Accountants of India (ICAI) are eligible for the online program. 

Career Options after MBA in Marketing Management

Graduate students who have completed an MBA in marketing management can apply for various jobs. Hence, they can work as 

1. Brand Manager: Brand managers promote a company’s brand by making marketing plans. They work with sales teams and ad agencies to make good campaigns.
2. Market Research Analyst: Market research analysts collect and study data to help businesses make smart product choices. 
3. Digital Marketing Manager: Digital marketing managers make online campaigns to promote a company’s products. They use digital marketing methods like SEO, social media, and email marketing.
4. Sales Manager: Sales managers lead sales teams and make plans to reach revenue goals. 
5. Advertising Manager: Advertising managers make and manage ad campaigns to promote a company’s products.
6. Business Development Manager: Business development managers find new business opportunities and make plans to grow a company’s customer base. 
7. Product Manager: Product managers oversee the making and launching of new products. 

As marketing becomes an increasingly important aspect of technology, these candidates can find work in almost any industry, not only at the national level but also at the international level, where they can get extraordinary opportunities. An MBA paves the way for students to avail themselves of better and more innovative job opportunities nationally and internationally. They can work in almost any industry.  Additionally, if you want to compare it with other MBA programs, please click here. Moreover, if you explore different programs Lovely Professional University (LPU) offers, click here. Lastly, if you wish to compare the MBA Marketing program with other Universities, please click here.