MBA Advertising and Branding provide students with in-depth instruction on marketing and advertising a product or brand. Further, this leads to an increase in business revenue by raising awareness of the product or brand. Also, Postgraduate studies allow the advanced study of many aspects of the advertising industry and the application of effective advertising strategies in the market. Also, it provides details on the theoretical ideas of advertising. Further, the course is for students who want to apply their creativity and knowledge in the advertising and marketing industry. Also, people familiar with sales, product development, marketing strategy, public relations and other related fields will be helpful.
ShikshaGurus is a platform where students can find various online and distance learning courses from the best universities in India. Further, our team of experts and professionals carefully chooses all universities; only UGC-approved Universities are on our platform. Moreover, using the platform, the student can get the desired course details, compare the course with similar courses offered by other universities and finally choose the best-suited university from the available options.
Further, students pursuing MBA in Advertising and Branding will acquire the skills needed to become successful advertising executives and become familiar with the latest industry tools and technologies.
Primary topics in this course include public relations, media relations, ethics and codes of professional conduct, crisis management, advertising planning, consumer research, sales promotion, and international, multinational, and global advertising realities.
Here are some of the Top Universities offering MBA in Advertising and Branding:
After earning an MBA in Advertising and Branding, students have the opportunity to work or further their education. Also, candidates with an MBA in advertising and branding have many job opportunities, some of these include:
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PPC in Digital Marketing stands for Pay Per Click. Further, PPC is an advertising model used by Google and other social media platforms. In this model the advertiser pays the platform for the number of clicks.
ROI in Digital Marketing stands for Return on Investment. Further, ROI is calculated based on the amount spent on advertisement versus the amount recovered through conversions.
Online Marketing refers to any type of advertising or marketing on the internet or on the web.
Advertising is a huge sector and with an MBA Specialization in advertising will equip students with the knowledge and skills to excel in the sector.
Yes, it is one of the best fields to choose from. Further, Advertising is a part of the Digital Marketing domain which has a lot of potential. Moreover, in advertising, you will understand the consumer behavior, and how to leverage customers from advertising.
MBA in advertising and Branding is a 2 year postgraduate degree course in which students learn about principles, strategies, and techniques used to build, promote and manage brands. Further, the mode of advertising depends on customer requirements and could be either offline or online.
For a regular MBA in Advertising, the fees ranges from 6 lakhs to 16 lakhs. However, for a Distance Learning or an Online MBA in Advertising the fees ranges from 2 lakhs to 5 lakhs.
The decision to pursue an MBA in Advertising depends on factors such as personal goals, skill-sets, and aspirations. However, lets look at the benefits of pursuing an Advertising management MBA course –
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