MBA in Advertising & Branding - 2023-24

MBA Advertising and Branding provide students with in-depth instruction on marketing and advertising a product or brand. Further, this leads to an increase in business revenue by raising awareness of the product or brand. Also, Postgraduate studies allow the advanced study of many aspects of the advertising industry and the application of effective advertising strategies in the market. Also, it provides details on the theoretical ideas of advertising. Further, the course is for students who want to apply their creativity and knowledge in the advertising and marketing industry. Also, people familiar with sales, product development, marketing strategy, public relations and other related fields will be helpful.

ShikshaGurus Methodology of curating courses

ShikshaGurus is a platform where students can find various online and distance learning courses from the best universities in India. Further, our team of experts and professionals carefully chooses all universities; only UGC-approved Universities are on our platform. Moreover, using the platform, the student can get the desired course details, compare the course with similar courses offered by other universities and finally choose the best-suited university from the available options.

Further, students pursuing MBA in Advertising and Branding will acquire the skills needed to become successful advertising executives and become familiar with the latest industry tools and technologies.

Primary topics in this course include public relations, media relations, ethics and codes of professional conduct, crisis management, advertising planning, consumer research, sales promotion, and international, multinational, and global advertising realities.

Top Universities offering MBA in Advertising and Branding 

Here are some of the Top Universities offering MBA in Advertising and Branding: 

Top Career after the program

After earning an MBA in Advertising and Branding, students have the opportunity to work or further their education. Also, candidates with an MBA in advertising and branding have many job opportunities, some of these include:

  • Marketing manager: It is a person in charge of the company’s product marketing. They can be in charge of only one product or more. Marketing managers must be innovative and outgoing to sell products. 
  • Promotion Manager: The promotion and promotion of the subject are solely the responsibility of the promoting administrator. They must understand the market well and know highly effective advertising strategies to achieve this.
  • The Advertising Manager is responsible for maintaining contact with the clients, understanding what the clients need and conveying them to the improvement group. The Advertising manager serves as a means of communication between the development team and customers. An MBA in Advertising and Branding can help you with skills for becoming an Advertising Manager.
  • Corporate managers often manage the company’s resources and carry out strategic planning and business tasks.
  • Business development managers: They are responsible for various tasks, including developing the best business plan, choosing a new company to invest in, finding partnerships and new markets to enter, coming up with new ideas to improve their current markets, and so on. They only deal with the business side of the company.

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Frequently Asked Questions (FAQs) - MBA in Advertising & Branding

PPC in Digital Marketing stands for Pay Per Click. Further, PPC is an advertising model used by Google and other social media platforms. In this model the advertiser pays the platform for the number of clicks.

ROI in Digital Marketing stands for Return on Investment. Further, ROI is calculated based on the amount spent on advertisement versus the amount recovered through conversions.

Online Marketing refers to any type of advertising or marketing on the internet or on the web.

Advertising is a huge sector and with an MBA Specialization in advertising will equip students with the knowledge and skills to excel in the sector.

Yes, it is one of the best fields to choose from. Further, Advertising is a part of the Digital Marketing domain which has a lot of potential. Moreover, in advertising, you will understand the consumer behavior, and how to leverage customers from advertising.

MBA in advertising and Branding is a 2 year postgraduate degree course in which students learn about principles, strategies, and techniques used to build, promote and manage brands. Further, the mode of advertising depends on customer requirements and could be either offline or online.

For a regular MBA in Advertising, the fees ranges from 6 lakhs to 16 lakhs. However, for a Distance Learning or an Online MBA in Advertising the fees ranges from 2 lakhs to 5 lakhs.

The decision to pursue an MBA in Advertising depends on factors such as personal goals, skill-sets, and aspirations. However, lets look at the benefits of pursuing an Advertising management MBA course –

  • If you have Entrepreneurial dreams, MBA in advertising can help you start your own advertising or digital marketing agency.
  • If you are a professional looking to change career paths and get into Advertising and Digital marketing, you should consider MBA in Advertising
  • If you are a professional working in Advertising or Digital Marketing, and looking for career growth, an MBA in Advertising will help you a lot.
  • With an MBA in a niche specialization like Advertising, your earning potential grows
  • With an MBA in Advertising you get a holistic view of advertising and the understanding of consumer behavior

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