MBA in Marketing Management - 2023-24

Obtaining an online/Distance MBA in Marketing Management can significantly impact one’s career views in the marketing department of a company. Further, the course covers various topics, including sales, market research, marketing strategies, management and leadership skills, product management, consumer trends, and other relevant issues. Moreover, students will completely understand methods for sustaining continuous organizational improvements, such as market analysis, cost structure, supply chain management, advertising, and product promotion.

ShikshaGurus methodology of curating an MBA in Marketing Management 

ShikshaGurus is a platform where students can find various online and distance learning courses from the best universities in India. Our team of experts and professionals carefully chooses all universities; only UGC-approved Universities are available on the ShikshaGurus platform. Further, using the platform, the student can get the desired course details. Afterwards, compare the course with similar courses offered by other universities and finally choose the best university from the available options.

The structure of the course allows students to fully understand the connections between numerous and challenging marketing operations while improving their skills to identify global business opportunities. Further, this program equips students with the practical thinking and management skills required to assume senior management positions in various areas of marketing, such as social media and digital advertising. At ShikshaGurus you can compare MBA in Marketing Management with other similar programs.

Top Universities offering MBA in Marketing Management 

Here are some of the Top Universities offering Online/Distance MBA in Marketing Management :

  1. Manipal University 
  2. Jain University, Bangalore
  3. Lovely Professional University (LPU)
  4. Uttaranchal University(UU), Dehradun 
  5. NMIMS
  6. GLA University

Top Career options after MBA in Marketing Management 

Advanced training in consumer behaviour analysis, strategic marketing and marketing operations is part of an Online/Distance MBA in Marketing Management. During their time in the graduate, students improve their analytical skills.

Depending on an Online/Distance MBA program, they may also complete internships to gain practical experience. Also, an Online/Distance MBA in Advertising is a two-year program.

  1.  Brand Manager: The role of the brand manager is to contribute to the organization’s overall marketing and promotional strategy.
  2.  Public Relations Manager: Every organization, from medium to significant, needs a Public Relations Manager (PR).
  3.  Product Manager: Product managers play a vital role at the heart of an organization.
  4.  Business Development Manager: One of the best career options after MBA in Marketing Management is BDM. For any business, a business development manager is as important as sales, marketing or product management.
  5.  Marketing Director: The job of the advertising manager is to understand the customer and deliver the appropriate message effectively.
  6.  Media Director: The media manager is responsible for selecting suitable media platforms (advertising platforms), planning campaigns and negotiating costs for the advertising platform.
  7.  Sales Manager: Marketing online/Distance MBA graduates can also do MBA in sales and marketing positions in any organization.

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Frequently Asked Questions (FAQs) - MBA in Marketing Management

Some of the MBA in Marketing subjects are:

  • Fundamentals of Management
  • Accounting for Marketing Managers
  • Consumer Behavior Marketing
  • Research Advertising and Sales Promotion
  • Business Marketing Strategic
  • Brand Management

And many more.

The regular MBA in Marketing course fees range around 8 Lacs to 16 Lacs in India. However, for an Online MBA or a Distance MBA in Marketing the fees ranges for 1.5 lacs to 4 lacs from some top Universities in India.

Yes, the chances for advancement in a marketing career are significantly increased with an MBA Marketing.

For a regular MBA in Marketing, candidates should have completed their Bachelor’s Degree with a minimum percentage of 50% to 55%. Further, they have to clear any of the entrance exams such as CAT/MAT/XAT etc. However, for an Online MBA or Distance MBA in Marketing, the candidate needs to have a min percentage of 50% in graduation.

There are plenty of options to choose from for an MBA in Marketing and both in the public and private sectors. Further, you can get yourself into Advertising, Digital Marketing, Media Consultancy, etc

MBA Marketing is one the most popular choice of specialization for a postgraduate course in Management. Further, Marketing is the backbone of any company and are responsible for product visibility and eventually sales.

Moreover, with the advent of Digital Marketing, a professional with the knowledge of digital marketing and the concepts of marketing can be very successful.

Some of the top careers an MBA Marketing graduate can pursue are

  1. Brand Manager
  2. Marketing Manager
  3. Digital Marketing Manager
  4. Market Research Analyst
  5. Social Media Manager
  6. Sales Manager
  7. Business Development Manager
  8. SEO Manager
  9. CRM Manager
  10. E-Commerce Manager

Just to name a few!

Salaries in India can vary on multiple factors, such as the University you pass out from, city of employment, the size of the company among other factors. However, an estimated data is presented below

Years of Experience Average Salary Range (in INR) Potential Roles
Freshers (0 years) 6 – 12 lakhs Assistant Brand Manager, Junior Marketing Analyst
3 years 10 – 20 lakhs Brand Manager, Digital Marketing Specialist
5 years 15 – 30 lakhs Senior Brand Manager, Product Manager, Marketing Manager
7 years 20 – 40 lakhs Marketing Director, Senior Product Manager
10 years 30 – 60 lakhs+ Vice President of Marketing, Chief Marketing Officer

Moreover, these are general estimates and will differ based on multiple factors.

 

MBA Marketing is amongst the easiest specializations of MBA. Moreover, if you an interest in the field, the subjects get even easier.

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