The Postgraduate MBA in Digital Marketing is a 2-year program that teaches students how to promote and advertise organizations, services and products through digital or electronic media. Further, the MBA program equips students with the knowledge and skills to develop successful digital marketing campaigns. Also, the top MBA in Digital Marketing Management takes traditional marketing principles and applies them to the digital world. Further, the course integrates traditional principles of marketing with digital marketing. Moreover, in today’s society, digital marketing is a must. Further, online marketing and advertising platforms are becoming popular with newly established businesses.
There is a healthy market for postgraduates in digital marketing and room for growth and development. Many brands already favour the digital platform for branding and selling goods and services. As a result, an MBA in India is a good degree that will not only open up options in the current market but also give professionals in the field hope for further career options. Moreover, digital marketing is a rapidly growing field that offers exciting new career opportunities to candidates.
ShikshaGurus is a platform where students can find various online and distance learning courses from the best universities in India. Also, our team of experts and professionals carefully chooses all universities; only UGC-approved Universities are on the platform. Using the platform, the student can get the desired course details, compare the course with similar courses offered by other universities and finally choose the best university from the available options.
The program provides you with the knowledge you need to tackle the areas of digital marketing which are growing rapidly. Moreover, the course aims to give you the skills you need to work with. While pursuing the course, you will understand new technology and how the industry works, develop new marketing campaigns, know different marketing trends, and analyze marketing data.
Some Top Universities offering MBA in Digital Marketing are :
The Digital Marketing MBA program aims to give students access to all aspects of the business. Students will learn how to market and sell their goods and services on an online platform. An MBA degree can open up a wide variety of career paths.
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For a regular MBA in Digital Marketing, the course fees ranges from 6 lacs to 14 lacs. Whereas, for Distance MBA or Online MBA in Digital Marketing the fees ranges from 1 lacs to 4 lacs depending on the University you choose.
Brand Activation refers to a marketing strategy that not only enhances the brand’s image but also encourages specific consumer behaviors through six identifiable disciplines.
SEO stands for Search Engine Optimization
The best colleges and institutes for MBA in Digital Marketing are:
The subjects which are included in MBA in digital marketing are SEO, SEM, Social Media Marketing, Google Analytics, etc
The salary for an MBA in Digital Marketing graduate depends on multiple factors such as the University, industry, city and company you work with. However, a general estimate of the salaries for MBA Digital Marketing graduates is mentioned below –
Years of Experience | Average Salary Range (in INR) |
---|---|
Freshers (0 years) | 5 – 10 lakhs |
3-5 years | 10 – 20 lakhs |
5-10 years | 15 – 30 lakhs |
10+ years | 25 lakhs – 50 lakhs+ |
Furthermore, candidates from top institutes such as IIMs, XLRI or other such top institutes command significantly higher salaries.
An MBA in Digital Marketing is a postgraduate course that encapsulates the core principals of management with the concepts of Digital Marketing. Further, some of the key concepts of the course are as follows –
Eligibility criteria for MBA in Digital Marketing differs for all Universities.
Mostly Universities expect students to have 50% marks in their graduation to be eligible for a Distance MBA or an Online MBA in Digital Marketing. ALso, most Universities give a 5% relaxation in the graduation marks for candidates from reserved categories.
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