MBA in Digital Marketing - 2023-24

The Postgraduate MBA in Digital Marketing is a 2-year program that teaches students how to promote and advertise organizations, services and products through digital or electronic media. Further, the MBA program equips students with the knowledge and skills to develop successful digital marketing campaigns. Also, the top MBA in Digital Marketing Management takes traditional marketing principles and applies them to the digital world. Further, the course integrates traditional principles of marketing with digital marketing. Moreover, in today’s society, digital marketing is a must. Further, online marketing and advertising platforms are becoming popular with newly established businesses.

There is a healthy market for postgraduates in digital marketing and room for growth and development. Many brands already favour the digital platform for branding and selling goods and services. As a result, an MBA in India is a good degree that will not only open up options in the current market but also give professionals in the field hope for further career options. Moreover, digital marketing is a rapidly growing field that offers exciting new career opportunities to candidates.

ShikshaGurus Methodology of curating MBA in Digital Marketing 

ShikshaGurus is a platform where students can find various online and distance learning courses from the best universities in India. Also, our team of experts and professionals carefully chooses all universities; only UGC-approved Universities are on the platform. Using the platform, the student can get the desired course details, compare the course with similar courses offered by other universities and finally choose the best university from the available options.

The program provides you with the knowledge you need to tackle the areas of digital marketing which are growing rapidly. Moreover, the course aims to give you the skills you need to work with. While pursuing the course, you will understand new technology and how the industry works, develop new marketing campaigns, know different marketing trends, and analyze marketing data.

Top Universities offering MBA in Digital Marketing 

Some Top Universities offering MBA in Digital Marketing are :

Top Career options after MBA in Digital Marketing 

The Digital Marketing MBA program aims to give students access to all aspects of the business. Students will learn how to market and sell their goods and services on an online platform. An MBA degree can open up a wide variety of career paths.

  • Digital Marketing Executive: The digital marketing executive is responsible for using the internet to engage the company’s clients or customers. The course helps an individual to become an executive in Digital Marketing.
  • Social Media Manager: A social media manager oversees, coordinates, filters, and measures a product, brand, business, or even an individual’s social media presence.
  • Marketing Director: For various businesses, advertising managers are in charge of planning and executing advertising campaigns. The promotion of goods and services is their primary goal.
  • Brand Manager: Creating a company’s marketing strategy for the intended audience is the responsibility of the brand manager. Along with managing the product line, the brand manager is responsible for maintaining the company’s brand consistency.
  • Market Research Analyst: A market research analyst focuses on what customers want to help businesses meet product specifications based on current market trends, reach more people with advertising, and market their goods and services.

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Frequently Asked Questions (FAQs) - MBA in Digital Marketing

For a regular MBA in Digital Marketing, the course fees ranges from 6 lacs to 14 lacs. Whereas, for Distance MBA or Online MBA in Digital Marketing the fees ranges from 1 lacs to 4 lacs depending on the University you choose.

Brand Activation refers to a marketing strategy that not only enhances the brand’s image but also encourages specific consumer behaviors through six identifiable disciplines.

SEO stands for Search Engine Optimization

The best colleges and institutes for MBA in Digital Marketing are:

  1. Jain University
  2. Chandigarh University
  3. Amity University
  4. Lovely Professional University

The subjects which are included in MBA in digital marketing are SEO, SEM, Social Media Marketing, Google Analytics, etc

The salary for an MBA in Digital Marketing graduate depends on multiple factors such as the University, industry, city and company you work with. However, a general estimate of the salaries for MBA Digital Marketing graduates is mentioned below –

Years of Experience Average Salary Range (in INR)
Freshers (0 years) 5 – 10 lakhs
3-5 years 10 – 20 lakhs
5-10 years 15 – 30 lakhs
10+ years 25 lakhs – 50 lakhs+

Furthermore, candidates from top institutes such as IIMs, XLRI or other such top institutes command significantly higher salaries.

An MBA in Digital Marketing is a postgraduate course that encapsulates the core principals of management with the concepts of Digital Marketing. Further, some of the key concepts of the course are as follows –

  • Core MBA Subjects
  • Digital Marketing foundation
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Digital Strategy & Planning
  • Analytics & Data Insights
  • E-Commerce Marketing
  • Affiliate Marketing
  • Online Reputation Management

Eligibility criteria for MBA in Digital Marketing differs for all Universities.

Mostly Universities expect students to have 50% marks in their graduation to be eligible for a Distance MBA or an Online MBA in Digital Marketing. ALso, most Universities give a 5% relaxation in the graduation marks for candidates from reserved categories.

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