MBA in Marketing & Sales Management - 2023-24

The MBA Sales and Marketing course is a business management course that focuses on marketing management and sales processes needed in a business. Further, the course includes planning, organization, staffing, management, operation and sales and marketing. Also, marketing and selling products and services are the main topics of this MBA course. 

Simply put, marketing is the process of ensuring that goods and services reach their intended customers, while sales are the process of selling them. Further, each association requires the pitching group to deal with the brand through various offers and promotional techniques such as paid advances, announcements, media, and diversion. 

ShikshaGurus Methodology of curating MBA in Marketing and Sales Management 

ShikshaGurus offers a platform for students to explore online and distance learning courses. Further, these courses are offered by top universities in India. Moreover, our experts select universities carefully for our platform. Also, only those with UGC approval are featured. Further, students can access course details, compare them with similar courses, and choose the best option. All this is possible through ShikshaGurus platform.

Business theory is part of the many case studies the students will learn in the MBA program. Further, it helps students understand the various aspects of sales management and business development. In addition, managerial economics, finance and accounting are included in the program to give candidates a broad knowledge of business and involve them in business activities other than sales.

Top Universities offering MBA in Marketing and Sales Management 

Here are some of the Top Universities offering MBA in Marketing and Sales Management 

  1. MBA in Marketing & Sales Management from Amity University
  2. MBA in Marketing Management from GLA University
  3. MBA in Sales and Marketing from DY Patil University, Mumbai

Top Career options after MBA in Marketing and Sales Management 

Students who complete an MBA in Sales and Marketing can opt for an MPhil., a research degree or a PhD in a related field. They can also start working for the organization as a manager. After the course, you can work as a marketing/sales manager or brand manager in advertising, banking, retail, marketing and research.

  • Senior Sales Manager: They are responsible for managing sales representatives, monitoring sales activities and managing sales accounts. The company must also monitor its sales rivals to boost sales and business.
  • Sales Specialist: They have to develop the area of ​​sales and marketing and support the organization’s expansion.
  • Retail Business Partner: The job duties of a retail sales associate include assisting customers in finding appropriate products.
  • Area Sales Manager: The Area Sales Manager manages and leads the field sales representatives for a particular area. They also implement business strategies to help the company expand.
  •  Frontline Executive: Frontline Executive oversees the front line in any business. The role of the sales and marketing manager is to plan new sales and conduct sales research and development.

Additionally, please click here to check programs other than MBA in Sales and Marketing.

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Frequently Asked Questions (FAQs) - MBA in Marketing & Sales Management

For Regular, MBA in Marketing course fees range around INR 3 lakhs to INR 30 lakhs in India. However, for online or distance mba in marketing, the fees ranges from 1.3 lacs to 3 lacs from some of the best universities in India.

Yes, Undoubtedly, Sales and Marketing are two of the best career choices. Further, both Sales and Marketing are amongst the most important divisions of a business.

MBA in Sales and Marketing is a blend of two of the most important divisions of a Business, namely sales and marketing. Further, the course covers the basics of management while delving deep into both the specializations-marketing and sales. Furthermore, some of the important topics covered in the course are –

  • Core MBA Curriculum
  • Marketing Strategies
  • Consumer Behavior
  • Sales Management
  • Digital Marketing
  • CRM (Customer Relationship Management)
  • Product Management
  • Market Research
  • Marketing Communication
  • Global Marketing

MBA in Marketing is relatively easy as compared to other MBA programs. However, it all depends on individuals’ interests, the more you like marketing the easier the course is.
Some of the main topics covered in MBA Marketing are –

  • Principles of Marketing
  • Consumer Behavior
  • Sales and Distribution Management
  • Marketing Research
  • Brand Management
  • Advertising and Promotion
  • Digital Marketing
  • Product Management
  • Marketing Communication
  • B2B Marketing
  • Strategic Marketing Management
  • Customer Relationship Management (CRM)
  • Services Marketing
  • International Marketing
  • Pricing Strategies

The best MBA Online Programs for marketing are from

  1. Manipal University Jaipur (MUJ)
  2. Jain University Bangalore
  3. Lovely Professional University
  4. Amity University
  5. NMIMS

The scope of MBA Sales and Marketing is vast as it covers two of the most important and in-demand aspects of a business – Sales and Marketing. Further, some of the most common career opportunities after MBA in Sales and Marketing are –

  • Sales Manager
  • Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Digital Marketing Manager
  • Product Manager
  • Business Development Manager
  • CRM Manager

Further, with these two i-demand specializations you will double job opportunities. Also, if you have entrepreneurial aspirations, the course will help you a lot.

Some of the top Universities to offer MBA in Sales and Marketing are –

  • Amity University
  • DY Patil University, Mumbai
  • Parul University

Some of the top job opportunities that you can get after completing MBA in Sales and Marketing are –

  • Sales Manager
  • Marketing Manager
  • Business Development Manager
  • Brand Manager
  • Market Research Analyst
  • Digital Marketing Manager
  • Product Manager
  • CRM Manager
  • Advertising Manager
  • Channel Sales Manager
  • Territory Manager
  • E-commerce Manager
  • Public Relations (PR) Manager
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