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DY Patil University, Mumbai

Online Program

Bachelor of Business Administration | BBA in Marketing Management

INR 16,500 per Semester
NAAC Grade
NAAC Graded A
UGC Approval
UGC Approved
Avg Student Rating
ShikshaGurus Rating
Satisfied Students
BBA in Marketing Management From DY Patil University

BBA in Marketing Management from DY Patil University, Mumbai:

BBA in Marketing Management DY Patil University in Mumbai equips students with knowledge of business, marketing, and management fundamentals. Also, the program offers studies about Consumer behaviour, sales management, advertising, brand management, and market research. Furthermore, the graduates of this school can work in industries like public relations, advertising, sales, and marketing.

BBA (Marketing Management) at DY Patil University, Mumbai, is ideal for students who:

  • Are you considering a career in sales, marketing, advertising, or a similar industry?
  • Possess good analytical, creative, and communication skills.
  • Do you want to learn more about branding, advertising, market research, and marketing tactics?
  • Take pleasure in interacting with people, teams, and customers.
  • If you are interested in recognizing consumer trends and market trends, the course is for you.
  • Acquire knowledge and powers that are necessary for the modern business environment.
  • If you are considering continuing your education in business or marketing. Then, BBA in Marketing course from DY Patil University is for you.
  • Have the desire to establish a demanding, exciting, and satisfying career.

About DY Patil University, Mumbai:

DY Patil University is a private university in Mumbai, Maharashtra. Moreover, the Dr DY Patil Group has been offering education in various subjects for over 30 years. Furthermore, the university provides undergraduate, and graduate programs in several fields. Also, including management, engineering, pharmacy, biotechnology, law, and liberal arts.  The University Grants Commission (UGC) has granted DY Patil University recognition. Also, the National Assessment and Accreditation Council (NAAC) has given the university an “A” grade. Also, The 2020 Education Excellence Awards presented it with the “Best University in Maharashtra” honour.

The application process for BBA in Marketing Management at DY Patil University, Mumbai:

BBA in Marketing from DY Patil University, Mumbai is a three year course. The candidate must have earned at least 40% in their 10+2 or equivalent examination from a recognized board. 

Career opportunities:

The BBA in Marketing from DY Patil University, Mumbai, covers traditional and latest marketing practices. Furthermore, there are a lot of opportunities for freshers in the marketing and Digital marketing field. India is now a $3 trillion economy (Source-Times of India) and will be a $7 trillion economy by 2030 (Source – The Hindu). Considering these growth prospects, the marketing field will see a significant boom in the coming years.  
  • Marketing Manager: Create and execute marketing plans to promote goods or services and meet company objectives. One of the core outcomes of the BBA Marketing course.
  • Sales Manager: Oversee the sales staff and ensure they deliver exceptional customer service. Equally importantly, meeting sales targets.
  • Market Research Analyst: Conduct research and analyze data to understand consumer behaviour and market trends. Also, provide insights into the organization.
  • Advertising Executive: Develop and execute advertising campaigns to promote products or services. Also, manage the advertising budget.
  • Public Relations Officer: Manage the communication between the organization and the public and develop tactics to build a positive image of the organization.
  • Event Manager: Plan and execute events and promotional activities to promote products or services to build the brand.
  • Digital Marketing Manager: Develop and implement digital marketing plans to promote products or services through various online channels.
The above mentioned career options are for BBA Marketing from DY Patil University graduates. However, If you are looking for other specializations in BBA, please click here

Approvals and Accreditation

UGC Approved
NAAC Graded A
WES International Approval
Ranked 81st in the NIRF Overall Category 2022
Course Details

University Name

DY Patil University, Mumbai

Course Name

Bachelor of Business Administration | BBA in Marketing Management
Education Mode
Online Program
Per Semester Fees
INR 16,500 per Semester
Total Fees
INR 99,000

Passed HSC (or) 3 years Diploma from a recognized Board

Loan Facility
Industry Ready
Specializations Available
  • General
  • Travel and Tourism
  • Logistics and Supply Chain
  • Marketing Management
  • Event Management
  • Human Resource Management
  • Retail Operations Management
  • Hospital Management
  • Investment Banking
Ratings and Reviews
Avg Student Rating
Satisfied Students
ShikshaGurus Rating
University Placement Records

As per the data submitted to NIRF 2022, a total of 953 students got placed(both UG and PG combined). 666 students were from the UG programs and 287 were from the PG programs.

The median package offered to UG (4-year) and PG (2-year) students was INR 6.4 LPA and INR 4.6 LPA, respectively.

Sample Certificate

Frequently Asked Questions | BBA in Marketing Management From DY Patil University



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