Last Updated on June 15, 2023
Online MBA in Digital Marketing
Online & Distance MBA in Digital Marketing Management is a two-year degree program which opens great career(jobs) paths for an individual. This advanced degree program aims to empower students with the skills they need to excel in a successful digital marketing career(Jobs). Throughout the course, students gain a valuable understanding of current digital marketing trends and discover successful business tactics.
The learning journey studies various topics, such as search engine optimization (SEO), pay-per-click (PPC) and various other things. Moreover, by covering these subjects, students understand how to create and execute effective digital marketing plans that drive traffic, increase engagement, and develop leads and sales.
While earning their Online & Distance MBA in Digital Marketing Management, students get their hands dirty with real-world case studies, industrial assignments, and internships. This practical experience helps them master digital marketing tools and analyze data. However, it’s not all about technical knowledge. The program also promotes soft skills like leadership, communication, and teamwork. These qualities greatly influence the ever-changing world of digital marketing. Once they’ve completed their studies, MBA graduates are ready to take on leadership roles in marketing departments and advertising agencies or even strike out as independent consultants.
Skilled digital marketing professionals are in high demand across diverse sectors such as e-commerce, entertainment, and more. Moreover, establishing an Online & Distance MBA in Digital Marketing is an excellent option for anyone who wants to boost their marketing skills and advance professionally.
Therefore, an Online & Distance MBA in Digital Marketing promises a great educational experience that gives students a complete understanding of digital marketing. Moreover, it also provides the core skills needed to succeed in this fast-paced and ever-changing industry.
Why study Online & Distance MBA in Digital Marketing Management?
Pursuing an Online & Distance MBA in Digital Marketing offers many advantages and possibilities for professionals. Further, it helps students to sharpen their marketing skills and take their careers(Jobs) to the next level. Therefore, here are some of the reasons why one should pursue an Online & Distance MBA in Digital Marketing Management:
1. Growing Demand: With the digital marketing field growing rapidly, there’s a growing need for skilled experts as companies look to improve their online presence and connect with more customers.
2. Well-rounded Education: Studying for an Online & Distance MBA in Digital Marketing provides a rich curriculum, covering a wide range of topics like SEO, PPC, etc.
3. Hands-on Experience: The program provides practical learning through internships, industry projects and case studies, helping students gain valuable knowledge.
4. Leadership Development: Besides technical knowledge, the coursework helps develop soft skills like leadership, communication, and collaboration – which are important for success in the field.
5. Job Opportunities: Those holding an Online & Distance MBA in Digital Marketing Management can land managerial positions within marketing departments and advertising agencies.
6. Great Earning Potential: Digital marketing specialists can earn good wages with top-level positions continually offering six-figure incomes.
7. Modern Techniques: Students learn advanced tactics and skills to stay ahead in the constantly changing world of digital marketing.
8. Networking Opportunities: The course helps students connect with industry professionals and expand their career(Jobs) opportunities.
9. Entrepreneurial Skills: Encouraging entrepreneurial talent is also a focus of the syllabus.
10. Flexibility: With options like full-time, part-time, online, and hybrid programs available– this degree can easily adjust various schedules.
Skills needed to get a great job after Online & Distance MBA in Digital Marketing Management
Here are the five most needed skills to make your career(Jobs) in Digital Marketing Management in India:
1. Digital Marketing Strategy: Learn the basics of a digital marketing plan and how to implement it. This plan includes knowing your target audience, setting goals, creating strategies, choosing the right channels, and evaluating outcomes.
2. Data Analytics: Good at data analysis and finding insights is important in digital marketing. Learn tools like Google Analytics, social media analytics, and other data analysis software.
3. Search Engine Optimization (SEO): Know SEO methods to increase the visibility of websites and content on search engine results pages. Understand on-page and off-page SEO factors and stay updated on the latest developments.
4. Social Media Marketing: Social media plays a big role in digital marketing. Recognize different social media channels, understand their users, and create engaging content that connects with them.
5. Communication and Interpersonal Skills: Great communication skills are essential in digital marketing since it involves making and sharing content across various channels. Interpersonal skills like teamwork, collaboration, and leadership are also key because you’ll work with designers, developers, and other professionals.
In addition to these skills, have a strong work ethic and a love for digital marketing, and be ready to learn and adapt to changes in the industry. Success in digital marketing depends on more than age or experience; people with the right skills and attitude can succeed at any point in their lives.
Top Universities / Colleges Offering Online & Distance MBA in Digital Marketing Management
Getting an Online & Distance MBA in Digital Marketing opens up various career(Jobs) paths. Therefore, Here are some of the Top Universities offering Online & Distance MBA in Digital Marketing Management:
Career(Jobs) Options after Online & Distance MBA in Digital Marketing Management
Earning an Online & Distance MBA in Digital Marketing Management provides great career(Jobs) opportunities and broad skills with knowledge of the latest tools and techniques, allowing them to succeed in the fast-paced digital marketing world. Moreover, The pandemic accelerated digital penetration by 12–24 months across different sectors, which will boost the adoption of e-commerce in reaching a total of 350 to 400 million online shoppers spending $150 billion by 2025.(Source: The Economic Times)
Therefore, some career(Jobs) options are available after Online & Distance MBA in Digital Marketing Management.
Digital Marketing Manager
A Digital Marketing Manager handles creating and using online marketing strategies for a company. They lead a team of digital marketers and work with other departments to ensure marketing goals match the company’s objectives.
This job needs many skills, like planning online marketing campaigns, search engine optimization, social media promotion, content marketing, email marketing, and analyzing data. Excellent communication is needed to talk effectively with their team, bosses, and outside partners.
Also, this position requires making and managing budgets, monitoring marketing results, checking campaign performance, and making smart decisions based on data to improve projects. It’s important to stay updated on new trends in digital marketing, such as new technology, popular social media sites, and search engine rules.
People with different job backgrounds can apply for this role – from new graduates to experts with 15 years of experience. Beginners may start as Digital Marketing Executives or Associates before moving up. Those with 3-7 years of experience might consider roles like Digital Marketing Manager or Senior Digital Marketing Executive. People with over ten years in the field may be right for positions like Head of Digital Marketing or Chief Marketing Officer.
In India, industries like e-commerce, IT, and media search for skilled Digital Marketing Managers. The average salary for this job is between INR 5-10 lakhs per year for beginners and INR 25-30 lakhs per year for experienced professionals.
To succeed as a Digital Marketing Manager, people must be excited about digital marketing and ready to learn and adapt to changing industry trends. They should also show strong leadership qualities that encourage their team to reach the marketing goals.
Social Media Manager
In the modern online world, Social Media Managers play a vital role. Their main job is to develop and execute social media plans that match a company’s goals. They must be familiar with social media sites like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Their duties include:
- Making interesting content for social media.
- Examining data.
- Creating promotions to boost brand awareness and engagement.
They must also stay updated with the newest trends and algorithm changes to maintain a strong online presence.
Apart from creating content and planning, they work with other company departments, such as marketing, public relations, and customer support. Good communication and people skills are crucial for handling relationships with internal teams and external partners. Moreover, a successful Social Media Manager needs technical skills like expertise in social media sites, data analysis tools, and content creation software; and soft skills like communication, leadership, and time management.
In India, experience, company size, and industry decide the salary. Beginners typically earn INR 2.5 to 4 lakhs annually, while experienced managers can make up to INR 20 lakhs annually.
In summary, Social Media Managers are essential in today’s online world. Companies in various sectors require their skills for effective communication with their target audience. To succeed in this job, one must develop technical and soft skills while staying informed about the latest social media trends.
An SEO Manager ensures that a website appears on search engines and attracts more traffic. They work on developing and managing strategies that optimize website content, structure, and links according to search engine algorithms. As an SEO Manager, you must understand search engine algorithms, analytics, and keyword research well.
To be a successful SEO writer, excellent interpersonal and communication skills are essential. Collaboration with cross-functional teams such as content creators, web developers, and marketing managers is crucial in achieving common goals. Moreover, as an SEO Manager, keeping up-to-date with the latest SEO trends and implementing them to improve website performance is also required.
For entry-level positions in SEO, you can gain experience. Further, as you become more skilled and knowledgeable, you can advance to higher-level roles such as Senior SEO Manager, SEO Director, or Head of SEO.
SEO managers in India are in high demand as more businesses shift online. Moreover, SEO Managers can work in different industries, including e-commerce, media, and technology. With the right skills, experience, and opportunities for growth, a career(Jobs) in SEO can be personally fulfilling.
As a PPC Manager, you create and manage advertising campaigns to increase website traffic and generate more sales. You’ll be responsible for designing strategies for Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn. Your campaigns must match the business’s goals, budget, and target audience, and regularly monitor and adjust the results to maximize ROI(Return on investment).
To succeed in this role, you’ll need to be an expert in PPC advertising, including keyword research, ad copywriting, bidding strategies, and analytics. Moreover, it would help if you also kept up with the latest trends and tools in PPC and constantly improved your campaigns’ performance.
If you’re new to PPC, you can start with an entry-level position and work up to higher roles like Senior PPC Manager, PPC Director or Head of PPC. There’s a high demand for PPC Managers in India due to growing digital marketing trends, creating job opportunities in industries like e-commerce, media, and technology.
In summary, as a PPC Manager, you can enjoy a fulfilling career(Jobs) with chances for growth and progress by bringing more revenue and customers to businesses through effective and efficient PPC advertising.
Content Marketing Manager
A Content Marketing Manager is essential in developing and carrying out content plans to enhance a brand’s presence, attract people, and increase conversions. Moreover, you’ll produce top-quality content that connects with your target audience by working closely with skilled writers, designers, and marketers.
In this role, you will prepare content that aligns with business goals, the engaged audience, and the overall brand message. You will use various platforms like social media, email marketing, and blogs for effective content distribution to achieve this. Success in this position means having vast knowledge of content marketing essentials such as creation, sharing, and analyzing data. Staying current on the newest trends and tools in content marketing will help improve your work.
For those new to the field, starting at an entry-level position can give you the experience to advance into higher roles like Senior Content Marketing Manager or even Head.
An Analytics Manager is crucial in analyzing data to give valuable advice for smart business choices. They work closely with different teams like marketing, sales, and product development to use data for improving their work and achieving company goals.
This job requires a strong knowledge of data analytics tools and methods such as data mining, statistical analysis, and machine learning. Being skilled in visualization tools like Tableau or Power BI helps create useful reports to share insights with others.
Good communication skills are important in this position. You’ll work with various teams and explain data results to people needing to learn more about technology. Staying updated on new trends and tools in analytics makes your work more accurate and valuable.
Starting as an entry-level data analyst can help beginners achieve experience for higher roles like Senior Analytics Manager or Analytics Director. Moreover, India has a growing demand for Analytics Managers because more organizations are making data-based decisions. This job offers chances in different fields, such as finance, healthcare, and technology.
In short, an Analytics Manager helps businesses make smart decisions through careful data analysis. Success in this role requires a solid understanding of analytics tools and techniques, great communication skills, and a dedication to staying informed about the latest developments in the field.
An E-Commerce Manager is key to a business’s online sales growth by expanding their digital presence. They handle many tasks like improving user experience, attracting website visitors, increasing sales rates, and managing online marketing efforts.
To succeed as an E-Commerce Manager, you need to know e-commerce platforms like Shopify and Magento. Moreover, you should be good at digital marketing channels like SEO, PPC, and social media. Strong project management skills are important for leading website development, product listings, and order processing.
E-Commerce Managers should use data to make decisions using analytics and reports to find growth opportunities and improve sales. Good communication skills help with different teams like marketing, design, and customer support.
Starting as an entry-level e-commerce specialist can help build a foundation for advancing in this field. The demand for E-Commerce Managers in India is growing as more companies sell their goods and services online. Therefore, this job has potential in retail, fashion, and consumer goods.
In short, an E-Commerce Manager is important for increasing a company’s online sales. Further, success depends on understanding e-commerce platforms and digital marketing channels, excellent project management skills, effective communication abilities, and a data-driven approach.
Therefore, Online & Distance MBA in Digital Marketing Management helps you open various career and job opportunities.