Distance MBA from Indira Gandhi National Open University (IGNOU) is available in 6 specializations General, Banking and Finance, Human Resources Management, Finance Management, Marketing Management, Operations Management
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Indira Gandhi National Open University (IGNOU)

Distance Program

Distance Master of Business Administration | Distance MBA in Marketing from IGNOU

INR 15,500 per Semester
NAAC Grade
NAAC Graded A++
UGC Approval
UGC Approved
Avg Student Rating
4/5
ShikshaGurus Rating
8/10
Satisfied Students
77%
Distance MBA in Marketing from IGNOU
The demand for qualified marketing specialists continues to rise in the broad and constantly evolving Indian business environment. Further, businesses aim to stand out in a highly competitive market. Thus marketing knowledge is essential. It is where a Distance MBA in Marketing from IGNOU (Indira Gandhi National Open University) can help, providing a rare chance for people to improve their marketing abilities while juggling their job responsibilities. IGNOU transformed traditional educational programs with the idea of a distance MBA to fit the needs of contemporary professionals. Due to its geographic diversity and size, India presents difficulties for traditional brick-and-mortar schooling. But distance learning MBA from IGNOU fosters a more open and accessible learning environment. The focus on experience learning makes the distance MBA in marketing unique. Students actively participate in real marketing projects outside the traditional classroom to obtain real-world experience. Moreover, they gain the information and abilities necessary to be successful in the challenging Indian market thanks to this exposure during the MBA Marketing from IGNOU. The Distance MBA in Marketing from IGNOU is partly distinctive because of its diverse curriculum. Further, the Distance MBA in Marketing covers a range of subjects, including consumer behaviour, market research, and branding strategy. This exposure to other points of view fosters critical and original thought, just like real marketers. Thus, Students equip the commercial world’s difficulties with assurance post the Distance MBA in Marketing from IGNOU.

Distance MBA in Marketing is suitable for students who:

Students wishing to improve their marketing abilities while effectively handling their job commitments can consider a distance MBA in Marketing from IGNOU. Students can pursue the Distance MBA through the program’s flexible learning opportunities without interfering with their employment schedules. Further, it is a desirable alternative for individuals who want to balance their studies and careers due to its convenience successfully. Furthermore, the emphasis on experiential learning makes the Distance MBA in Marketing unique. Students actively participate in real marketing projects. Further, this setting differs from standard classroom settings and gives them significant hands-on experience post the Distance MBA in Marketing. Moreover, students gain the ability to confidently negotiate the complexities of the Indian market thanks to this exposure to real-world problems learnt during the Distance MBA from IGNOU.

Admission Process of IGNOU (Indira Gandhi National Open University)-

IGNOU’s (Indira Gandhi National Open University) admissions procedure is simple and uncomplicated for potential students. It offers numerous undergraduate, graduate, diploma, and certificate programmes in various subject areas. Further, to start the admissions process, applicants must first decide which programme best suits their interests and professional objectives. Candidates should review the requirements for their preferred program’s eligibility before applying. There are particular requirements for each programme at IGNOU (Indira Gandhi National Open University), including educational prerequisites, age limits, and occasionally work experience. Before applying, it is essential to give it a close look and make sure it meets all the requirements. To apply for admission, candidates must complete the online application form of IGNOU (Indira Gandhi National Open University). 

Eligibility Criteria for Distance MBA in Marketing from IGNOU:

  • Students must complete a bachelor’s degree with a minimum mark of 50% for the general category.
  • And 45% of the mark for the reserved category. 

About IGNOU (Indira Gandhi National Open University) University-

Through a distance master of business administration (Distance MBA) curriculum in marketing, IGNOU (Indira Gandhi National Open University) offers a flexible education technique for people to develop their marketing abilities while still carrying out their professional obligations. Further, the programme will cost you INR 62,000, or INR 15,500 per semester.  Moreover, the programme includes marketing, branding strategy, market research, and consumer behaviour and strongly emphasizes experiential learning through real-world marketing initiatives. The DIstance MBA Marketing is a fantastic choice for aspiring marketing professionals searching for a straightforward and reasonably priced distance learning course since it equips students with the skills they need to guide the complexity of the Indian market successfully.

Career opportunities after Distance MBA in Marketing from IGNOU –

The Deloitte India report suggests that the online retail sector in India is projected to reach a market size of around $325 billion by 2030 (Source: The Economic Times). Therefore, IGNOU’s (Indira Gandhi National Open University) Distance MBA in Marketing programme graduates can access various lucrative employment prospects. Further, the programme provides priceless marketing knowledge and abilities, making participants viable candidates for many company jobs. The following employment choices are available to recent graduates:

Marketing Manager

A marketing manager plans implements and keeps track of marketing activities to promote company growth and increase brand recognition. Further, to provide a consistent brand message across all marketing platforms, brand managers build and maintain a strong brand identity. Moreover, the Marketing Manager is one of the main profiles students apply for after completing the Distance MBA in Marketing from IGNOU.

Market Research Analyst

To help firms make wise decisions, market research analysts acquire and analyze data to determine market developments, customer preferences, and rival strategies. Further, to increase a company’s online presence, digital marketing specialists concentrate on online marketing activities like networking sites, search engine optimization, email advertising, and content production. Moreover, this profile is critical considering the digitization techniques used. Thus, the Distance MBA in Marketing from IGNOU covers this profile in the curriculum in detail.   

Product Manager

They oversee the creation and introduction of new goods, ensuring they align with customer needs and the overall business plan. 

Sales managers

Sales managers organize sales teams, set goals, and develop plans of action to meet financial targets. Moreover, sales managers increase the company’s sales to achieve organizational goals. Further, Sales are amongst the most important divisions of a company as they bring in liquidity. Thus, the IGNOU Distance MBA curriculum covers this profile in detail.

Advertising Manager

Advertising managers plan and carry out advertising campaigns to market goods or services and increase brand recognition. Further, the performance of the advertising manager ensures repeat business for the company. The Distance MBA at IGNOU covers digital marketing and advertising in detail. 

PR Manager

By handling media relations, planning events, and looking after crisis communications, public relations (PR) managers maintain a company’s good reputation.

Business Development managers

Business development managers find fresh opportunities, form alliances, and grow the client network. Further, the BD Manager is responsible for the company’s growth by bringing in new clients. Business Development relates to sales as a B2B option and is detailed in the Distance MBA in Marketing.

Market analysts

Market analysts carefully examine consumer trends, market trends, and industry data to offer valuable insights for decision-making. Graduates with a Distance MBA in Marketing are well-equipped to succeed in these dynamic marketing professions across many sectors. Further, the degree opens doors to a rewarding and successful career path in the constantly changing business and marketing fields.

Conclusion

In conclusion, an IGNOU (Indira Gandhi National Open University) distance learning MBA in marketing provides access to rewarding employment opportunities. Further, graduating students often have great marketing experience, which makes them highly sought-after candidates in the tough business environment.  Moreover, the programme opens doors to various rewarding positions, including marketing managers, brand specialists, market analysts, and digital marketing professionals.  Lastly, IGNOU’s (Indira Gandhi National Open University)Distance MBA in Marketing program enables people to pursue higher education without risking their professional duty thanks to its adjustable and reachable learning format. 

Approvals and Accreditation

UGC_200200
UGC Approved
NAAC_200200
NAAC Graded A++
WES_200_200
WES International Approval
nirf_200200
NIRF 2023 - IGNOU ranks in the rank band of 151-300 for NIRF Innovations ranking.
Course Details

University Name

Indira Gandhi National Open University (IGNOU)

Course Name

Distance Master of Business Administration | Distance MBA in Marketing from IGNOU
Education Mode
Distance Program
Per Semester Fees
INR 15,500 per Semester
Total Fees
INR 62,000
Eligibility
  • The candidate must have a 3 years undergraduate degree from a recognized University/Institute with a min of 50% marks.
  • Reserved Category (SC/ST) – Candidate from a recognized University/Institute with a min of 45% marks in graduation.
Loan Facility
Not Available
Industry Ready
Yes
Specializations Available
  • General
  • Banking and Finance
  • Human Resources Management
  • Finance Management
  • Marketing Management
  • Operations Management
Ratings and Reviews
Avg Student Rating
4/5
Satisfied Students
77%
ShikshaGurus Rating
8/10
University Placement Records

IGNOU has a dedicated placement cell that handles the placement process of the university. The placement cell is known as the Campus Placement Cell (CPC). The 2023 placement process was conducted by the placement cell at the IGNOU Maidan Garhi campus in South Delhi. There is no official placement data for the year 2023. However, as per data available online, the highest package offered was 15 lpa and the average package around 3 Lpa to 4 Lpa.

Sample Certificate
Sample Degree - Coming Soon

Frequently Asked Questions | Distance MBA in Marketing from IGNOU

MBA in Marketing from IGNOU is a two year postgraduate course with specialization in Marketing. Further, the course covers in detail the Marketing concepts both traditional and digital. Also, since marketing is an in-demand MBA specialization and IGNOU being a top University with NAAC A++ grade the Distance MBA course is also in high demand.

The per semester fees for Distance MBA in Marketing from IGNOU is 15,500 INR. Further, the total Fees per year is 31,000 INR and the complete course fees is 62,000 INR.

The duration of MBA marketing from IGNOU is 2 years. Further, the course is divided into 4 semesters of six months each.

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